After years in sales and marketing, we learned one thing fast: honesty beats hype every time. Real businesses don’t need buzzwords or overinflated promises — they need practical, down-to-earth marketing that actually works. Too many agencies sign you up, stick you on a retainer, and then do the bare minimum with tiny “optimisations” to look busy. We built Scope Marketing Lab because we were sick of the bullsh*t, the “growth gurus,” and the dumb ideas that waste everyone’s time and money. We’re here to keep it real, keep it simple, and help local businesses grow without the nonsense.