Our Story
We’ve spent decades inside real businesses, not just agencies.
After years in sales and marketing, we learned one thing fast: honesty beats hype every time. Real businesses don’t need buzzwords or overinflated promises — they need practical, down-to-earth marketing that actually works. Too many agencies sign you up, stick you on a retainer, and then do the bare minimum with tiny “optimisations” to look busy. We built Scope Marketing Lab because we were sick of the bullsh*t, the “growth gurus,” and the dumb ideas that waste everyone’s time and money. We’re here to keep it real, keep it simple, and help local businesses grow without the nonsense.
Our Approach
We don’t hide behind jargon, dashboards, or fancy presentations. Our approach is simple: listen, simplify, test, improve. We only recommend what we’d do ourselves, and we skip the fluff, the noise, and the ego-driven “creative genius” routine. If something works, we double down. If it doesn’t, we change it — fast. No spin, no sugar-coating, no selling you things you don’t need. Just practical, honest marketing built on results, not excuses.
What we are proud of
25+
Years of sales, marketing, safety, hydraulic, cafe, refrigeration experience
0%
Agency fluff & BS
0
Locked-in contracts - we want you to stay because it works
100%
Clarity - know where your money is going
Platforms we utilise
Our Team
Shane Overs
Wizard of Marketing
A wizard of marketing who uses his powers for good. originally from Brisbane/Sunshine Coast of QLD but happy now living amongst the forest of Gray in Tasmania.
Gary the Gargoyle
AI Assistant
Gary is Shane the wizard's AI familiar. He is very intelligent and always has great ideas and concepts; however, he can never fully be trusted as he sometimes likes to make up lies about things he doesn't actually know.
Official Wix Partner
Scope Marketing Lab was built from real business experience, not marketing theory. Before offering websites, e-commerce, video, and digital marketing services, I worked inside businesses managing operations, sales, customer service, logistics, and accounting systems. That hands-on background means every website and marketing system is designed to support how a business actually operates day to day.
As an official Wix Partner, I specialise in building clear, professional, and scalable websites using Wix. From service-based sites to full eCommerce setups, the focus is on creating digital foundations that are easy to manage, flexible to grow, and aligned with real business needs. Wix allows clients to stay in control of their site without sacrificing quality or capability.
My work spans web design, eCommerce, CRM and accounting platforms, video production, and paid advertising across industries including hospitality, industrial services, wellness, retail, and professional services. Each project starts with understanding the business first, then building practical, reliable systems that support long-term growth rather than short-term trends.
Another Official Wix Partner Wizard building magic ✨ sites!
Check out a few of the sites I built here on the Wix Partner showcase platform: https://www.wix.com/studio/community/partners/scope-marketing-lab