Social
Be seen on social media by the right crowds
Social works - what have you actually tested?
Social isn’t just about posting — it’s about seeing what people react to.
Sometimes it’s a photo.
Sometimes it’s a question.
Sometimes it’s you, standing behind the counter making coffee, packing an order, trimming wool, cleaning a tractor, bottling honey, or showing the storm rolling in over the hills.
We experiment with real moments — not just graphics.
We test different content types:
💬 Questions — “What do you call these in Tasmania?”
🎥 Behind the Scenes — “This is how the crust freezes before we bake it.”
🌱 Before & After — “This space used to be a horse shed.”
👋 Meet the Owner — “Dad started the business on this very road.”
📦 Process — “Labels arrived today!”
😌 Human moments — “This morning’s view made the 4am start feel ok.”
We don’t post for the sake of posting.
We post, watch how people react, then post more of what actually works — the content that gets comments, shares, saves, enquiries, or just feels real.
Different platforms, different people
Platform
Most Engaged Users
What Works Best
30–60+
Local stories, community updates, before & afters, service promos, events
Instagram
18–45
Beautiful visuals, lifestyle shots, behind-the-scenes, creative reels
Business owners, professionals
Achievements, case studies, work process, credibility, industry insights
TikTok
Teens to 35
Raw, funny, fast, authentic. Real-time, imperfect, creative moments
YouTube
All ages — but patient watchers
Tutorials, stories, process videos, tours, longer demonstrations
X (Twitter) Media, thinkers, business, tech
Opinions, announcements, fast responses, brand voice, perspective
Pinterest
Women 20–50, Makers
Inspiration, mood boards, branded styles, packaging, visuals
It’s not about being on every platform.
It’s about being where the right customers spend time, then giving them the kind of content that makes them stop scrolling — even for a moment.
No filler content.
No random hashtags.
No “just getting something up”.
Just real stories, real visuals, real reactions — with strategy behind them.