Social works - what have you actually tested?
Social isn’t just about posting — it’s about seeing what people react to.
Sometimes it’s a photo.
Sometimes it’s a question.
Sometimes it’s you, standing behind the counter making coffee, packing an order, trimming wool, cleaning a tractor, bottling honey, or showing the storm rolling in over the hills.
We experiment with real moments — not just graphics.
We test different content types:
💬 Questions — “What do you call these in Tasmania?”
🎥 Behind the Scenes — “This is how the crust freezes before we bake it.”
🌱 Before & After — “This space used to be a horse shed.”
👋 Meet the Owner — “Dad started the business on this very road.”
📦 Process — “Labels arrived today!”
😌 Human moments — “This morning’s view made the 4am start feel ok.”
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We don’t post for the sake of posting.
We post, watch how people react, then post more of what actually works — the content that gets comments, shares, saves, enquiries, or just feels real.
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Different platforms, different people
Platform
Most Engaged Users
What Works Best
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30–60+
Local stories, community updates, before & afters, service promos, events
Instagram
18–45
Beautiful visuals, lifestyle shots, behind-the-scenes, creative reels
LinkedIn
Business owners, professionals
Achievements, case studies, work process, credibility, industry insights
TikTok
Teens to 35
Raw, funny, fast, authentic. Real-time, imperfect, creative moments
YouTube
All ages — but patient watchers
Tutorials, stories, process videos, tours, longer demonstrations
X (Twitter)
Media, thinkers, business, tech
Opinions, announcements, fast responses, brand voice, perspective
Pinterest
Women 20–50, Makers
Inspiration, mood boards, branded styles, packaging, visuals
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It’s not about being on every platform.
It’s about being where the right customers spend time, then giving them the kind of content that makes them stop scrolling — even for a moment.
No filler content.
No random hashtags.
No “just getting something up”.
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Just real stories, real visuals, real reactions — with strategy behind them.
