Insights Blog

Most customers don’t buy the first time they see you. This guide explains how exposure marketing and targeted marketing work together across platforms like Google Ads, Facebook and LinkedIn to win more work over time.

Not every social media platform works for every business — and pretending they do is how ad budgets disappear fast. Understanding who actually uses each platform, and how they behave, makes a huge difference to advertising results. In this article, we break down the real demographics behind major social channels and explain which types of businesses tend to perform best on each, with a practical, no-nonsense approach suited to local, regional, and rural businesses.