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Insights Blog
Short. Precise. Effective.
Social Media Hooks (and why they matter)
A social media hook is the first few seconds of a post that decide whether someone watches or scrolls past. You’ve got about 2 seconds to earn attention. Strong hooks interrupt autopilot using curiosity, unexpected visuals, relatable moments or bold statements. Platforms judge videos instantly, so better hooks mean more watch time, more reach and better results. Similar content — slightly different opening — different ending —completely different outcome.
Dec 21, 20252 min read
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