Insights Blog

Not every social media platform works for every business — and pretending they do is how ad budgets disappear fast. Understanding who actually uses each platform, and how they behave, makes a huge difference to advertising results. In this article, we break down the real demographics behind major social channels and explain which types of businesses tend to perform best on each, with a practical, no-nonsense approach suited to local, regional, and rural businesses.

New websites don’t gain traction overnight — especially when it comes to website advertising. This article explains why early traffic and ad performance often look slow at first, how Google’s AI actually learns over time, and why patience and consistency matter more than panic changes when you’re starting from scratch.