Insights Blog

Customer-focused marketing starts by asking a simple question: what is the customer actually getting out of this? This article breaks down the real needs behind online marketing — clarity, confidence, convenience, relevance, and interest — and explains how businesses can facilitate better customer decisions through their website, content, advertising, and systems.

Not every social media platform works for every business — and pretending they do is how ad budgets disappear fast. Understanding who actually uses each platform, and how they behave, makes a huge difference to advertising results. In this article, we break down the real demographics behind major social channels and explain which types of businesses tend to perform best on each, with a practical, no-nonsense approach suited to local, regional, and rural businesses.

A social media hook is the first few seconds of a post that decide whether someone watches or scrolls past. You’ve got about 2 seconds to earn attention. Strong hooks interrupt autopilot using curiosity, unexpected visuals, relatable moments or bold statements. Platforms judge videos instantly, so better hooks mean more watch time, more reach and better results. Similar content — slightly different opening — different ending —completely different outcome.