Insights Blog

Local Business Marketing isn’t about chasing every new platform — it’s about being trusted, being local, and being found where your customers already search. From choosing the right domain to understanding Google, Bing, Apple Maps, and mobile behaviour, this guide explains what actually matters for Australian businesses.

After 20+ years working with paid advertising agencies in Australia and overseas, I’ve seen the same sales tactics repeat again and again. From pressure-based signups to minimal ongoing effort once you’re locked into a contract, many large agencies prioritise volume over real outcomes. This article breaks down what business owners should be aware of before committing their marketing budget. My advice for you.