I’ve levelled up to a "Wix Creator" 🧙♂️ — My Honest Take on Websites, AI, and What Actually Works
- scopemarketinglabs
- Mar 22
- 4 min read
I’m now a Wix Partner (Creator) now
I’ve been building websites for a long time, but I’ve now officially been recognised as a Wix Partner (Creator). It’s a nice milestone, but to be honest, it doesn’t really change how I approach things.
What matters to me, and always has, is whether a website actually works for the business behind it. Not how it looks on a portfolio, not how many features it has, and not what platform it’s built on — just whether it does the job it’s supposed to do.
There’s a lot of noise around websites at the moment 💥
If you’ve been anywhere near marketing lately, you’ve probably noticed how much talk there is around AI-built websites and which platform is “best.” Wix gets its fair share of criticism, WordPress has its loyal following, and now AI tools are being pushed as the solution to everything.
The reality is, most of that conversation is surface-level. You can now generate a website in a few minutes using AI, and while that’s impressive, it doesn’t mean the end result is going to perform. It just means you’ve got something online quickly.
A website isn’t valuable because it exists. It’s valuable if it brings in business, supports your operations, and makes things easier for you and your customers.
Here's the proof of Scope Marketing Lab's website traffic and ranking increase 📈
Since launching Scope Marketing Lab, the growth has been steady, with a clear lift in traffic heading into March. What’s more important than the numbers themselves is where that traffic is coming from — it’s not random clicks, it’s relevant users finding the site through search and local visibility.
In under four months, the site is already ranking position 3 locally for website-related searches, which puts it ahead of a number of established local web developers.
That didn’t come from tricks or shortcuts. It came from doing the basics properly:
Structuring the site correctly
Writing content that actually reflects what people are searching for - real content ideas and topics
Keeping things consistent across Google Business, website, and content
And putting in the work over time
There’s still plenty to build on, but it shows what’s possible when things are set up properly from the start.
It’s also worth noting — none of this required inflated budgets or overcomplicated strategies. Just clear direction, consistent effort, and focusing on what actually matters.
My perspective (after 25+ years doing this)
I’ve been in business and marketing for over 25 years and have run five different businesses myself. I've worked nationally as a Sales & Marketing Manager and in a local coffee shop serving coffees. That experience changes how you look at websites.
You stop thinking about them as design projects and start seeing them as tools that need to support real-world outcomes — enquiries, bookings, sales, and day-to-day usability.
I’ve worked across different platforms over the years, and there’s no perfect one. What there is, though, is the right fit for the type of business you’re running and the stage you’re at.
For a lot of small to medium businesses, especially locally, Wix makes sense. It’s stable, secure, flexible, and allows business owners to actually manage their own site without being dependent on a developer for every small change.
Why I use Wix for many of my builds 🛠️
This isn’t about defending a platform — it’s about choosing something practical.
Wix allows me to build sites that:
Are easy for the client to update themselves
Integrate properly with bookings, events, or eCommerce where needed
Load well and perform across devices
Can be structured properly for SEO from the start
Most importantly, it lets us focus on what actually matters — how the site is structured and how it guides someone toward taking action.
Where AI fits into all of this 🤖
AI is a useful tool, and I use it myself in different parts of the process. It can speed things up, generate ideas, and help with content. But it doesn’t replace understanding a business and concepts.
It doesn’t know your customers, your local area, your pricing pressures, or how your enquiries actually turn into work. It can’t sit down with you and work through what’s missing or what’s holding things back.
So while AI can help build a website, it won’t build a good one on its own.
How I approach websites
I keep things pretty straightforward. I’m not interested in producing long reports that don’t lead to action, and I’m not going to recommend things just because they sound impressive. I’d rather spend that time actually working on the site and improving it.
That usually means:
Looking at how people move through your site
Fixing weak points in structure or messaging
Making sure it’s set up properly for search
And focusing on getting real outcomes rather than ticking boxes
It’s practical work, not theoretical.
Working locally in Launceston
I’m now spending one day a week in Launceston working with local businesses, which has been a good shift. Being able to sit down face-to-face and go through things properly makes a big difference compared to trying to do everything through messages or calls.
Some businesses need a full rebuild, others just need their current site cleaned up and structured properly. Either way, the goal is the same — make it work better.
If your website isn’t doing what it should
You don’t always need to start again. In a lot of cases, the issues come down to structure, clarity, or how the site has been put together rather than the platform itself. Fixing those things can make a noticeable difference without blowing everything up and starting from scratch.
Final thought 🤔
The platform you choose matters less than how the site is built and how well it aligns with your business. Wix, WordPress, AI — they’re all just tools. Used properly, they can all work. Used poorly, none of them will.
If you’re not sure where your website sits, I’m happy to take a look and give you a straight answer.
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