Insights Blog

If you’re wondering how to grow a small business — and keep it growing — the answer isn’t luck. It’s consistent marketing. Discover why website authority, regular blogging, technical content, and a structured marketing budget are essential for long-term business growth and sustainable visibility online.

Is your website truly under professional website management—or just being “looked after”? Learn how SSL, mobile optimisation, backlinks and sitemaps affect your rankings and why having a professionally managed website protects your business.

New websites don’t gain traction overnight — especially when it comes to website advertising. This article explains why early traffic and ad performance often look slow at first, how Google’s AI actually learns over time, and why patience and consistency matter more than panic changes when you’re starting from scratch.

Building an eCommerce website isn’t just about design — it’s about how sales, accounting, inventory, and systems all work together behind the scenes. With over a decade of hands-on experience across accounting software, ERP systems, CRM platforms, and real online stores, this article breaks down why understanding the backend matters just as much as the front. From rural businesses to national operations, this is about building websites that actually support how a business run

I’ve always loved kids content that encourages creativity, problem-solving, and getting off screens — whether that’s building something with your hands or exploring the world outside. After years of testing ideas, running educational toy businesses, creating videos, and learning hard commercial lessons, this article shares why kids content creation needs creativity, learning, and real-world honesty to truly work.

I’m proud to be an official Wix Partner, combining years of hands-on experience in web design, eCommerce, marketing systems, and real business operations. This post explains why I use Wix, how it looks clean. crisp and professional. It supports scalable, practical websites, and what that means for businesses looking for reliable digital foundations.

A lot of websites look impressive on the surface, but that doesn’t mean they’re set up to actually work. Building a website and setting it up properly are two different things, and many small businesses don’t realise the difference until results don’t come. This article explains why what’s under the bonnet matters just as much as how it looks.