Building eCommerce Websites with Real Backend Experience (Not Just the Pretty Front)
- scopemarketinglabs
- Jan 15
- 2 min read
A lot of people can build an online store that looks good. Fewer understand what actually keeps it running day to day — accounting, inventory, CRM, payments, reporting, workflows, and the reality of how staff use systems under pressure.
That’s where my experience sits.
For well over a decade, I haven’t just used accounting, ERP, and website systems — I’ve lived inside them. I’ve performed the tasks, fixed the inefficiencies, improved workflows, rebuilt templates, cleaned data, and stitched platforms together so businesses could actually function smoothly.
Accounting & ERP: Deep, Hands-On Experience
I worked extensively with MYOB, Xero, and QuickBooks for a combined total of around 10 years. Not just entering transactions — but understanding how invoices, inventory, reporting, payroll, and reconciliation all affect downstream systems like websites, CRMs, and operations.
I then spent 11 years working heavily with Pronto, including four critical years implementing it into a national business transitioning away from MYOB.
That implementation wasn’t theoretical. I was almost solely responsible for:
Migrating and rebuilding a CRM system
Consolidating data from ~15 staff Outlook contact lists
Integrating legacy MYOB data
Structuring the CRM for marketing, sales, and reporting use
I then managed and ran that system for years, using it actively for marketing and operational workflows.
Websites That Talk to the Business
On the web side, I’ve spent years managing and operating multiple sites using ExpressionEngine and CS-Cart, including a full auction website. That meant understanding not just content, but:
Product logic
Customer flows
Payment behaviour
Backend configuration
Admin usability
Later, using Wix eCommerce, I built and ran my own toy business for three years, managing over 340 individual products, payment gateways, inventory, and ongoing updates.
Alongside that, I’ve built eCommerce and booking-based websites for:
A refrigeration business
A pie company (including POS integrations and platforms like Uber Eats)
A holistic therapy business with a full bookings management system
In every case, I handled the backend integrations — or became the unofficial IT person fixing problems when things broke.
The Unseen Skill: Systems Thinking
Across all of these businesses, I’ve consistently been the person:
Connecting websites to accounting systems
Cleaning data so reports actually make sense
Adjusting templates and forms to suit real workflows
Troubleshooting IT issues others couldn’t diagnose
Working deeply with Office tools (Word, Excel, PowerPoint, and more) to support operations
This matters because an eCommerce website isn’t just a shopfront. It’s part of a much larger system — and if one piece is wrong, everything downstream suffers.
Why This Matters when Building Ecommerce Websites
When I build an eCommerce website, I’m not guessing how it should work. I understand:
How orders hit accounting
How inventory flows
How CRMs are actually used
How staff interact with systems under pressure
How to design backends that don’t become a nightmare six months later
The result is a website that doesn’t just look good — it works properly inside your business.
If you’re looking for an eCommerce site built by someone who understands the full picture — from accounting to ERP to CRM to real-world operations — that’s exactly where my experience sits.
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