How to Grow a Small Business — And Keep It Growing: Why Consistent Marketing Is the Key
- scopemarketinglabs
- 22 hours ago
- 3 min read
If you’re wondering how to grow a small business, the answer isn’t luck. It isn’t timing. And it definitely isn’t just “having a website.”
Don't be Waiting for Business to “Just Happen” 🙄
There’s a strange belief out there that once you’ve built a website, opened your doors, got steady sales, or posted a few times on social media… the work is done.
It isn’t.
Just because you have a business doesn’t mean it’s going to last.
Visibility is not permanent. Attention fades. Algorithms move on. Competitors keep working.
And the businesses that keep showing up? They’re the ones that keep building.
Are Blogs Just “Content”? 📝
Do you think we write blogs just to have something to post? No.
We write blogs for keywords.
Every article is another opportunity for your website to rank for something your customer is actively searching for.
That blog you write today might not do much tomorrow.
But 6–12 months from now?
It could be generating traffic while you sleep.
Random posts with no direction won’t do that.
Strategic content will.
New Businesses: Build Momentum Early 📈
If you’re a new business, especially mostly online this is even more important.
You don’t have authority yet. You don’t have years of ranking history. You don’t have trust signals built up.
That’s why I’m personally generating blogs like wildfire right now.
Not for vanity.
Not to look busy.
But to build momentum.
Because content compounds over time.
The earlier you plant it, the earlier it starts growing.
What Is Website Authority 🏆 — And Why It Matters
The higher your website ranks, and the longer it has been active and consistently updated, the more authority it builds.
Authority is trust in the eyes of search engines like Google and Bing.
When your site:
Has been around for years
Is regularly updated
Publishes keyword-focused content
Earns backlinks
Maintains technical health
Search engines start to treat it as reliable.
And here’s the key:
The more authority your website builds, the easier it becomes to gain new traction.
New blog posts rank faster. New service pages perform better. New keywords climb more easily.
Authority compounds.
But only if you keep feeding it.
Technical Blogs Build Real Authority 🛠️
Not all blogs are equal. Google knows when you know about things these days
Technical, informative, problem-solving blogs position you as a source of information.
They show:
You understand your industry
You can explain solutions
You provide real value
And search engines love depth.
Words matter. Content matters. Structure matters.
If your website has 5 pages and 600 words total… it’s not competing with someone who has 50 strategic articles answering real customer questions.
Posting Randomly Won’t Build Momentum or Grow a Small Business
Posting something “just to stay active” isn’t strategy.
Google and Bing don’t reward noise.
They reward:
Relevance
Consistency
Authority
Depth
If you want to keep “active” in the eyes of search engines, you need:
Regular blog posts
Internal linking
Keyword planning
Updated service pages
Consistent improvements
That’s how authority builds.
Marketing Is Not a Tap You Turn On and Off
Too many businesses do this:
“We’re busy now, so we’ll stop.” or “Things are quiet, let’s panic and post something.”
Marketing doesn’t work like that.
You can slow it down.
But never stop.
Because when you stop:
Visibility drops
Rankings weaken
Authority fades
Competitors move ahead
Rebuilding authority is harder than maintaining it.
Marketing Budget 💰 — This Isn’t a New Idea
The idea of allocating a percentage of revenue to marketing isn’t new.
In the 1980s and 1990s, many traditional businesses followed a simple rule:
5–10% of revenue allocated to marketing.
Larger growth-focused businesses often invested more.
The logic was straightforward:
Marketing isn’t an expense. It’s fuel.
Over time, the recommendation evolved depending on industry and growth stage:
Established businesses: 5–8% of revenue
Growth-stage businesses: 8–12% of revenue
Start-ups or aggressive expansion: sometimes 12–20%
Now, with digital marketing, SEO, content, and paid advertising all competing for attention, visibility is harder than ever.
Yet many small businesses allocate… nothing.
Or they treat marketing as optional.
That’s backwards.
A percentage of revenue (or profit, if margins are tight) should always be allocated to marketing.
Not just when things are quiet.
Not just when you “feel like it.”
But consistently.
Because marketing is what keeps revenue flowing and the key to grow a small business.
The Real Question
Are you building long-term authority…
Or are you just hoping people find you?
Hope is not a strategy.
Consistency is.