Kids Content Creation: Why Creativity, Learning, and Reality Matter
- scopemarketinglabs
- Jan 10
- 4 min read
I’ve always loved kids content and always wanted to sell something worthwhile for them — especially when it encourages creativity, problem-solving, and actually using your hands or getting out into nature 🧸. The kind of experiences that get kids off screens, or combine and encouraging thinking for themselves - maybe even motivating them to build something real or digital. In creating things, I think, especially as kids that we truly start to believe what we are capable of.
My experience is from years of trying ideas, testing products, creating content, and learning some very practical lessons along the way.
Loving the Idea Isn’t the Same as Making It Work
One of my earliest serious ideas was selling polymer clay to kids and teens. I imported a wide range of brands, tested them myself, and spent hours most nights hand-making bright cartoonish characters designed to appeal to kids aged roughly 6–16.
Some polymer clay brands were fine. Others weren’t even close to the leading names like FIMO or Sculpey. One manufacturer I tested — the same one supplying a major Australian retailer — cracked more often during baking, which made it unsuitable for what I wanted to do.
This was all before AI tools were around. I was animating content manually, creating characters frame by frame, and putting a lot of care into how things looked and felt 🧠. On the plus side it was actually also really therapeutic, kneading the clay before you could use it, rolling and shaping it.
Side note 🗒️: I really loved the series Miniscule, if you love god humoured kids content with bugs and insects and you should check it out here: https://www.youtube.com/@Minuscule. Miniscule inspired a few of my creations!
The Problem Wasn’t the Idea — It Was Reality
What eventually killed that plan wasn’t creativity or effort. It was logistics.
Polymer clay doesn’t sound heavy. Fifty or sixty grams feels insignificant in your hand. But when you start shipping it at scale and MOQ (minimum order quantities from the manufacturers), actual weight becomes the real enemy. Suddenly air freight becomes impossible, sea freight is very slow, and the numbers simply don’t stack up if you’re trying to compete with a reasonable sell price.
That’s when I learned something important: sometimes an idea is good, but the real-world constraints make it unworkable. Walking away from that plan wasn’t failure — it was recognising reality.
I didn’t give up on educational toys. I just let that version of the idea go.
Running a Kids Toy Business (and Knowing When to Stop)
Later on, I ran my own educational toy business for almost three years, focused on alternative construction and building-style toys. I genuinely loved doing it. I put a lot of effort into the content side — visuals, videos, stories, and presentation — and I enjoyed every part of that creative process 🚀. It was actually also very therapeutic, helping me through some rough times, but also was sometimes quite frustrating when you don't, or can't read the teeny tiny instructions that well!
Over time though, the same products began appearing on massive platforms and in major chain stores. Their buying power meant they could undercut pricing instantly, regardless of how much better my content or storytelling was.
I had also spent a few thousand dollars advertising my content on TikTok, YouTube, Facebook, Instagram, Google Ads and even Pinterest. I definitely learnt a lot of lessons there I'm happy to share later. I can tell you the best interaction I had was from using an international storytelling day to promote my own giveaway that aligned with my products, I had a video to watch and interactive form to win various prizes.
These are reality lesson most people don’t want to talk about - not succeeding is fine as lessons are learnt. You can do everything right creatively and still lose purely on scale. When that happens, knowing when to step away is just as important as knowing how to start.
Why I Still Love Kids Content Creation
Even though those businesses didn’t last forever, the love for kids content never went away.
I’ve always been drawn to pop culture, fantasy, sci-fi, superheroes, and imaginative worlds. I got to relive my own childhood twice — first through my son, and later through my stepson — and it was fascinating to see how much stayed the same. Transformers, Ninja Turtles, creative play, storytelling… the core magic never really changed.
What has changed is how content is made and shared.
Today, kids content creation spans websites, videos, stories, visuals, and ideas that need to feel safe, engaging, and meaningful — not just noisy or addictive. I’ve created video content tied to Tasmania and my own past projects, and I share that alongside written content to show how ideas can be brought to life in different ways without losing their heart.
Helping Ideas Come to Life (Without the Painful Bits)
This blog isn’t about selling toys. It’s about experience.
If you’re trying to create kids websites, stories, educational content, or creative concepts — and you want help pulling those ideas together — I might be able to help because I’ve already lived the trial-and-error side.
I understand:
What engages kids without dumbing things down
What parents actually value
Where ideas fall apart in the real world
And how to turn creativity into something tangible
It’s okay if an idea doesn’t succeed. What matters is knowing why, learning from it, and using that knowledge to build something better next time.
I've actually still working on a good learning and earning kids content idea and maybe if we meet I'll discuss it with you (might have to get you to sign a copyright infringement though, haha!).
That’s where kids content creation becomes meaningful — when creativity, learning, and reality are all allowed to exist together 🤝. I would love to be apart of those kind of journeys!
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