Insights Blog

A lot of businesses skip their legal pages until something goes wrong. Here’s why Terms, Privacy, Website and Refund pages matter more than most people think.

As a Wix Creator with 25+ years experience, I focus on building websites that actually work — not just look good. In a world full of AI-generated sites and platform debates, this is a grounded take on what really matters, backed by real data, local rankings, and hands-on experience running businesses myself.

Simple, practical marketing advice for small businesses in Launceston. Learn what actually works - and what doesn’t - when it comes to websites, Google, and social media.

Many businesses are offered impressive looking digital marketing reports and strategies that promise growth, leads and SEO improvements. But behind the glossy charts and fancy language, some of these reports are generated automatically using online tools that know nothing about your business, industry or customers. Here’s what to watch for before spending money on marketing advice that may not actually be tailored to you.

Starting a new business involves more than just an idea. In this article I share practical advice from my own experience about choosing a business name, securing the right domain, checking social media availability, and avoiding common registration scams that catch many new business owners.

Supporting local businesses doesn't always mean spending money. Simple actions like leaving positive reviews, following social pages, uploading photos and engaging online can make a real difference to how easily small businesses are discovered by new customers.

Supporting local businesses does more than make a sale. The Local Multiplier Effect shows how money spent locally circulates through a community, strengthening regional economies and supporting other local businesses.

Many regional businesses assume they’re too small to be hacked — but most website attacks today are automated, not targeted. In this article, we explain why regional websites are often more exposed, how WordPress vulnerabilities typically occur, and how centralised platforms like Wix reduce the security burden for small business owners.

How Many Websites Are There today? Over 1.1 billion exist worldwide — but only a fraction are active, and even fewer receive meaningful search traffic. Here’s what the data actually shows about visibility online.

Running your business from a personal profile might seem easier — but it’s risky and limiting. In this guide to Facebook Personal Account vs Business Page, we explain why businesses need proper pages, Pixel integration, advertising access, and structured tools to grow professionally and avoid account suspension.

Wondering how to rank higher on Google? The rules have changed dramatically over the past 20 years — from backlink-heavy tactics in the early 2000s to today’s focus on helpful content, user experience, mobile optimisation, and trust signals. Discover how Google’s evolving algorithm impacts your website and what your business needs to do now to stay visible, competitive, and ranking consistently.

Is your website truly under professional website management—or just being “looked after”? Learn how SSL, mobile optimisation, backlinks and sitemaps affect your rankings and why having a professionally managed website protects your business.

Not every social media platform works for every business — and pretending they do is how ad budgets disappear fast. Understanding who actually uses each platform, and how they behave, makes a huge difference to advertising results. In this article, we break down the real demographics behind major social channels and explain which types of businesses tend to perform best on each, with a practical, no-nonsense approach suited to local, regional, and rural businesses.

A social media hook is the first few seconds of a post that decide whether someone watches or scrolls past. You’ve got about 2 seconds to earn attention. Strong hooks interrupt autopilot using curiosity, unexpected visuals, relatable moments or bold statements. Platforms judge videos instantly, so better hooks mean more watch time, more reach and better results. Similar content — slightly different opening — different ending —completely different outcome.